Posts with: 90kg Rice Challenge


Rotavator for Howard in Malawi!

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We’ve just received this picture of Howard with the new rotavator in Malawi. This time last year Howard visited Leicester from a smallholder farmers association in Northern Malawi. Howard is a farmer growing rice as a cash crop on his small farm. He told a packed audience in our shop in Leicester about the transformation… Read more »

Why ‘White Friday’?

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Despite only arriving in the UK two years ago, Black Friday has already become synonymous with both bargain price electricals and scenes of chaos and disorder. Here at Just Fair Trade we also have a sneaking suspicion that this new shopping phenomenon is compounding a situation in which consumers don’t really understand the value of… Read more »

Avenue Primary School: 90kg Rice Challenge Heroes!

Y5/6 pupils and Leicester City Councillor Adam Clarke at Avenue Primary School

Back in June 2015, Malawian rice farmer Howard Chiko Msukwa visited Avenue Primary School in Leicester. The staff and Y5 pupils that met Howard were so inspired that they decided to hold a 90kg Rice Challenge Week just after half term. This week we receive this brilliant report from two of the pupils who took part, Dina and Gurjeet: Last… Read more »

The 90kg Rice Challenge: The Church Perspective

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In September 2015, two very different local church communities took on the 90kg Rice Challenge. Here’s what they had to say about their experiences…   Margaret Bonney: St Guthlac’s, Knighton Overall, the 90Kg Rice Challenge was a real success at St Guthlac’s. We did it over our Harvest weekend and it gave us a new… Read more »

Malawi Monday

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For me, meeting a farmer was the moment ‘fair trade’ shifted from being a great concept to a genuinely transformational movement. I’ve been aware of fair trade for over twenty years, and my personal commitment to buying fair trade where I could – and encouraging others to do the same – began long before I… Read more »

The 90kg Rice Challenge

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The basic premise of the 90kg Rice Challenge is really very simple – you, or your faith group, school, office, sports team or community group, have to sell 90kg of rice in order to send a Malawian rice farmer’s child to secondary school for a year. That’s it! Why should I do the Rice Challenge? If we’re… Read more »

The Four Faces of the 90kg Rice Challenge

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Our Malawi evening on Monday 22 June brought together, almost by accident, four people who embody the 90kg Rice Challenge – the farmer (Howard), the importer (John Riches of JTS), the retailer (Kerry of Just Fair Trade) and the campaigner (Rosemary of the Hinckley and Bosworth Fairtrade Forum). The farmer Back home in Karonga, northern… Read more »