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Why ‘White Friday’?

Despite only arriving in the UK two years ago, Black Friday has already become synonymous with both bargain price electricals and scenes of chaos and disorder. Here at Just Fair Trade we also have a sneaking suspicion that this newRead more

Y5/6 pupils and Leicester City Councillor Adam Clarke at Avenue Primary School

Avenue Primary School: 90kg Rice Challenge Heroes!

Back in June 2015, Malawian rice farmer Howard Chiko Msukwa visited Avenue Primary School in Leicester. The staff and Y5 pupils that met Howard were so inspired that they decided to hold a 90kg Rice Challenge Week just after half term. This weekRead more


Swazi candles

A couple of months ago, Just Fair Trade's Sarah, Kerry and Louise headed off to London for the Traidcraft AGM and conference. While they expected to get new insights into the work this pioneering fair trade company are doing toRead more

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We get involved in all sorts of ways to promote fair-trade



Our range of goods from fashion to food, socks to crocks is ever growing



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More than JUST… Coffee & tie-dye!

Since we set up Just… in Leicester in 2000, we’ve been promoting and selling the best that fairtrade can offer. But it’s more than just a shop, it’s our mission to make the benefits of fairtrade clearer to everyone. We just love ethical trading. Explore our site to find out more about what we do, and how you can help us too.

Featured products

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Act Justly Territory Satchel

This practical and stylish satchel was made by women in India working with Freeset, an organisation set up to provide choices

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Earth Squared tweed Ava bag

This stylish classic bag is made from a selection of wool tweeds and features a zipped pocket and mobile phone

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Emilie Holdall

A fabulous vintage inspired floral print holdall from Patchouli Fair! Roomy enough for those overnight trips & extremely handy for your


Grey Cameo Owl Grab Bag

Made in Vietnam under fair trade conditions, Manumit's beautiful cameo owl collection is handmade in gorgeous cotton cord and is embellished